Brand Reference · for press & partners

Style Guide

The visual identity behind every Trovance page — palette, type, mark and voice — for press, partners, and whoever builds the next page.

Palette. Vault ink as the ground; brass carries every claim that matters. Ledger green and assay blue are reserved, semantic accents — used only where they mean something, never decoratively.

Vault Ink
#13140F
Ledger Bone
#EDE7D6
Brass
#D1AB52
Seal Gold
#B9922F
Ledger Green
#4C8069
Assay Blue
#6EA0BD

Seal Gold is the same token already used across Consent Tree decks — reused deliberately so the parent entity and its ventures read as one family.

Type. Fraunces for display, Space Grotesk for body and UI, IBM Plex Mono for eyebrows and data — set live on this page.

DisplayFraunces
Trovance Ventures
Body / UISpace Grotesk
Evidence over assurance. Every claim must be reproducible.
Eyebrows / DataIBM Plex Mono
STYLE GUIDE · STATUS: LIVE

Mark. A hallmark/assay seal — concentric ring, four register ticks, a monogram "T" — not any one product's mark. Trovance is the vault; each product it builds keeps its own mark growing out of it, the way Consent Tree does today.

Voice. Confident, precise, unembellished. No superlatives; let the evidence carry the claim.

Write thisIllustrative: “Sentin-AI classified 40 stores across five clouds without a byte leaving the customer’s VPC.”
Not thisSentin-AI is a revolutionary AI-powered platform transforming how enterprises think about data security.